Tell Your Story, Earn Their Trust
You want to describe your business and how you’ll help them … but you also want to talk about YOU.
That’s right: YOU. A handful of well-placed details can mean the difference between earning their trust and losing their interest. When readers know a little more about you, they feel more comfortable spending time with you and purchasing your products or services.
4 Steps to A Great Page
Get this comprehensive workbook plus worksheets for just $47! Here’s what’s included:
Step 1: Intro/Basics
Step 2: Personal Story - Highlights
Step 3: Personal Story - Connecting the Dots
Step 4: Putting it All Together
What do I know about story, anyway?
I’m the oldest child of a hippy and a nerd, born in the city of Austin, Texas, on a Wednesday night in August, a Leo and a redhead with Italian and Irish mixed in — a deadly concoction if ever there was one.
Ok, that’s going waaay back. Really, you’re here for my credentials. And these are the kinds of things you’ll learn in this workshop: choosing interesting details, then deciding which ones to use.
So what do I know about story? Quite a bit. I worked in print journalism for more than 20 years, where I churned out stories on everything from peacocks on the loose to local casualties of the wars in Iraq and Afghanistan. I learned how to find the main idea along with supporting details that added color and context — and to do it quickly, as daily deadlines are no joke.
I still work as a writer, having moved to freelancing and to the online realm, where I’ve found a need for quality writing. Our stories matter. It helps our businesses and it helps us connect to one another. I like to think that quality writing will win out over the clickbait that’s cluttered our screens for far too long.
So good stories are my mission: to tell them, and to help others tell them. I like to say that I use my words and I help others use their words.
And you CAN write a good story on your About Me page. I promise you that you can. It’s not as complicated as you might think, and all it involves are some well-placed questions and well-placed details. This workshop will walk you through it.